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This website responsibilityblog.com states the following, "Consumers Demanding Greater Corporate Responsibility." We analyzed that the webpage said " Earth Day Be An Involved Participant." It also stated " A month from today April 22 is Earth Day. Will you be a silent observer or an active participant? Earth Hour What Are Your Plans? March 12th, 2011. Now organized by the World Wide Fund for Nature WWF on a global basis, Earth Hour started in Sydney in 2007 when more than two million people and over ." The header had corporate social responsibility as the highest ranking search term. It was followed by csr, marketing, and responsibility which isn't as ranked as highly as corporate social responsibility. The next words they used was social and environmental issues. earth day was also included but will not be viewed by search engines.